Manager, Marketing - Digitas

• Company:
• Location:
• Position Type:
• Salary:
• Experience:
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• Digitas 
• Philadelphia, PA 
• Full Time 
• Open 
• 5 to 7 years 
• Not Specified 

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Philadelphia Digitas Health

About Digitas

Founded in 1980, Digitas—one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world’s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people’s passions and create loyal, motivated relationships.

Our people are at the top of their industry — inspiring innovation, creativity and results. We're artists, analysts, technologists, writers, and producers. We're passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.

Overview

Day-to-day management of all digital media (online advertising), offline media (print, direct mail) strategy, production, and execution through strong partnership with extended teams. o Will work directly with VP/D level supervisor to insure synergistic strategic/tactical development of digital media activity within overall interactive scope/efforts o Support and involvement in ideation/strategy phases of work

Responsibilities

Essential Job Functions

Program Management and Execution

• Conducts briefings for internal team outlining specifics of project, business objectives, client strategy, requirements, budget, schedule, job number • Provides clear direction to the team on all projects • Monitors all program execution to ensure team has the proper level of support to deliver on time and on budget • Leads cross-functional team in delivering marketing programs across multiple channels • Maintains and grows strong mid-level client relationships by partnering with client to understand their key marketing objectives for all programs

Strategy

• Identifies opportunities for clients that support their business, brand and customer goals • Work with the measurement team to identify opportunities to test and measure programs • Ensures project stays on strategy by meeting regularly with internal departments to review work, highlighting issues to team and to AD/VPD/VPG • Assists measurement teams in developing measurement and test plans • Develops creative strategies that effectively describe the purpose of the program for creative to concept against • Provide insight to the team on client industry and competitive landscape • Identifies key customer insights and experiences; define target audience, key customer segments, and opportunities for differential treatment • Oversees development of offer strategies, relationship strategies, and test strategies • Synthesizes program results into high-level results; develops case studies • Leads brainstorming sessions and strategic discussions • Ensures written documents and client presentations clearly articulate strategic vision • Articulates client’s brand attributes and ensures it is incorporated into marketing recommendations and creative • Defines business objectives of marketing programs and demonstrates an understanding of the economic impact of the program • Understands clients business, industry, competitors, key drivers, environment, etc.

People Development

• Manages Sr. Associates on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis • Takes responsibility for own career by meeting with Supervisor regularly to review progress against goals • Establishes and grows relationships across capabilities

Job Experience

5+ years of integrated marketing program development and execution 2+ years of agency experience a must – both client side and agency experience desirable Experience managing client relationships Marketing strategy development experience Experience managing a Marketing team

Education

Bachelor’s degree required. Masters degree preferred.

Skills

• Proficient in Excel, Word, PowerPoint • Strong presentations and communications skills • Ability to manage people and client • Strong analytic and strategic abilities

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